This policy explains the ethical commitments that keep Techiadd independent and worth trusting. It covers how we handle money, gifts, conflicts of interest and the products we review. We publish it so that our independence is something you can verify, not something you have to assume.
No paid placement, ever
We do not sell editorial coverage. No one — not an advertiser, not a manufacturer, not a PR agency — can pay to be reviewed, to be recommended, or to receive a higher score. A favourable mention in a Techiadd article is earned on the merits or it does not happen. This is the single most important line we hold.
The editorial firewall
Our newsroom operates independently of our commercial team. Advertisers and sponsors do not see our journalism before it is published, do not direct what we cover, and cannot veto a story — including a story about themselves. If a company that advertises with us does something newsworthy, we report it on its merits and disclose the relationship.
Review units, loans and returns
To test hardware we often borrow review units from manufacturers, which is standard practice in technology journalism. Accepting a loan never obliges us to write anything, let alone anything positive. We return loaned products after testing. We do not keep hardware as a perk in exchange for coverage, and a manufacturer’s willingness — or refusal — to lend us a unit has no bearing on our verdict.
Gifts and hospitality
We decline gifts of meaningful value. We may attend manufacturer briefings, launches or press trips where that is the practical way to see a product early, but we pay our own way where we reasonably can, we disclose when a manufacturer has covered travel or accommodation, and attending an event never commits us to coverage or to a particular tone.
Affiliate links
Some Techiadd articles contain affiliate links: if you buy a product through one, we may earn a small commission at no extra cost to you. This helps fund our free, no-paywall journalism. Crucially, affiliate relationships never determine what we recommend. We pick the product we genuinely think is best and then link to it; we do not pick a product because it pays better. Where affiliate links appear, we disclose them. More detail is in Ownership & Funding.
Conflicts of interest
Our writers disclose any financial holding, personal relationship or prior employment that could create a conflict with a story, and we reassign the story when a conflict is material. We do not trade on non-public information we learn through our reporting, and we do not let personal investments shape our coverage.
Sponsored and partner content
When we publish sponsored or partner content, it is created separately from our newsroom and labelled prominently and unambiguously as advertising, with the sponsor named. It is never dressed up as independent editorial. The standards for commercial work are described on our Advertise page.
Reporting an ethics concern
If you believe we have breached this policy, tell us. Write to editorial@techiadd.com and the Editor-in-Chief will look into it.