You deserve to know who is behind the publication you are reading and how it pays its bills, because that tells you what its incentives are. This page sets out Techiadd’s ownership and how we are funded. We keep it plain on purpose.
Who owns Techiadd
Techiadd is an independent publication, founded in 2026 and independently owned. We are not owned or controlled by a hardware manufacturer, a platform, a telecoms company or a private-equity group, and no advertiser or sponsor holds a stake in our editorial decisions. That independence is the whole point: it means our only obligation is to our readers.
How we make money
Techiadd is free to read and has no paywall, because we think practical buying advice should be available to everyone. To sustain that, we rely on a small number of revenue sources, all of which are designed to leave our journalism untouched:
- Advertising. We carry clearly-labelled display advertising and newsletter sponsorship. Advertising is sold separately from editorial, and advertisers get no say over what we cover. Details are on our Advertise page.
- Affiliate links. Some articles include affiliate links to retailers. If you buy through one, we may earn a small commission at no additional cost to you. We choose what to recommend on the merits first and add the link second — the commission never decides the verdict.
- Reader support. We are reader-supported in spirit and intend to be in practice: our success depends on people trusting and returning to our work, not on squeezing them.
The line we will not cross
None of these revenue sources can buy editorial coverage. We do not accept payment to review a product, to recommend it, or to give it a higher score, and a commercial relationship cannot stop us reporting a critical story. The firewall between our business and our newsroom is described in our Ethics Policy, and it is the reason our recommendations are worth anything.
Why affiliate links are honest here
Affiliate revenue is often where independence quietly dies, so we want to be explicit. We do not write articles in order to sell products. We test products, decide which is genuinely best, write that up honestly — including when the best option is “don’t buy anything yet” — and only then link to where you can buy our pick. If a worse product paid a better commission, it would still lose. Where affiliate links appear, they are disclosed.
Editorial independence guaranteed
Our commercial team and our newsroom are kept apart by design. The people who sell advertising do not assign, edit or approve articles, and the people who write and edit articles are not told to please advertisers. If that ever came into tension, the journalism wins. That is the deal we are offering you, and this page is where you can hold us to it.
Questions about funding
If anything here is unclear, or you want to know whether a specific piece contains affiliate links or commercial involvement, ask us at editorial@techiadd.com.