Techiadd is an independent consumer-technology publication. We cover the technology people actually buy and use — AI tools, phones, laptops, gadgets, software and apps — with news, hands-on reviews and practical how-to guides. We publish for the reader who is about to spend money, set something up, or decide whether a new tool is worth their time, and we try to answer the only question that matters to that reader: is this any good, and is it right for you?
We started Techiadd in 2026 because too much technology coverage reads like marketing. Scores arrive before the product has been used. “Reviews” are rewritten press releases. Affiliate links quietly steer recommendations. We wanted to build the opposite of that: a publication that tests before it scores, says plainly when something is mediocre, and discloses how it makes its money.
What we stand for
Four commitments shape everything we publish, and they are not negotiable.
- Independence. No advertiser, sponsor or manufacturer sees, directs or vetoes our journalism. Coverage cannot be bought and critical coverage cannot be bought off.
- Hands-on testing. We do not score hardware we have not used. Reviews are based on real time with the product, measured where measurement is possible, and lived-with where it is not.
- No hype, no sponsored scores. A rating reflects our honest assessment and nothing else. We would rather be useful than enthusiastic.
- Transparency. Real bylines on every article, a public corrections record, and clear disclosure of affiliate links and any commercial relationship.
What we cover
Our newsroom is organised into beats led by named editors: AI, Gadgets and reviews, Mobile, Software & Apps, How-To, and Science & Future Tech. Across those beats we publish three kinds of work: news that explains what changed and why it matters; reviews that tell you whether to buy; and guides that help you get more out of what you already own.
Who we are
Techiadd is edited by people with names, faces and credentials — not an anonymous content mill. Marcus Chen is our Editor-in-Chief and is accountable for what the publication publishes. Each section has a named editor responsible for its accuracy and its standards. You can meet the whole team on our masthead, and every article tells you who wrote and edited it.
How we pay the bills
Techiadd is free to read, with no paywall, because we believe practical buying advice should not sit behind a subscription. We are reader-supported and sustained by clearly-labelled advertising and, in some articles, affiliate links — if you buy through one we may earn a commission, at no extra cost to you, and it never changes our verdict. We explain this fully in Ownership & Funding.
Hold us to it
Standards only mean something if you can check them. Read how we work in our Editorial Guidelines, Ethics Policy and How We Test, and see how we handle mistakes in our Corrections Policy. If we get something wrong, tell us at corrections@techiadd.com and we will fix it in the open. For anything else, our contact page lists the right person to reach.